It's like driving on the freeway with no destination—it's easy to get lost and end up where you don't want to be. Without a clear and concise brand story, it's easy for customers to misunderstand what your business does. Then, you lose sales and waste money on marketing that doesn't work. But just like in driving, if you plot a clear course and choose words that resonate with people, they're likely to take notice, tell others, and even go down the road with you.
When you tell a story that helps your customers win the day, you make it easy for them to buy. You can stand out from other companies without expensive branding campaigns or flashy gimmicks. All it takes is knowing who you are as an organization and what sets you apart from others in your industry. When you communicate that clearly and make your customer the hero, people know exactly what to expect from you.
Brands that tell a consistent story through compelling visuals, well-written copy, and integrated campaigns are powerful.
We all know what it feels like when we find a brand that seems to be the perfect fit for our needs. We're so excited about their products that we can't wait to buy more and tell our friends. These brands use their story to bond with customers both at the moment of purchase and after—because one great customer can quickly turn into three!
Brands with a clear, emotional connection to their customers know how to keep them engaged year-round. It's like having the perfect outfit for every occasion—no matter what event is up next on the calendar.
The beginning of your story marketing journey may seem daunting, but you don't have to travel alone.
Perhaps you've read Building a StoryBrand: Clarify Your Message So Customers Will Listen by best-selling author Donald Miller. Maybe you've attended a StoryBrand workshop in Nashville or taken the course through Business Made Simple University.
Most of our customers start by getting a Brand Messaging Playbook since it becomes the foundation and framework for your marketing. Updating your website usually comes next. Then, a lead generator and email sequence become your 24/7 sales force. Save by ordering everything in a bundle, or ease into it one step at a time.
Every order follows a simple four-step process:
Hover over any image to see the product name and price. Click to view details or buy.
Easy peasy. Just place an order for each item you want.
Easy peasy. Order the Story Hotline. During the consultation, we'll discuss your project and map out a plan and price.
Nope. We've been 100% remote for more than 25 years. It saves time, stress, and money. Our customers love it.
Sure, you have two options. Option one: you can order the Story Hotline. During the consultation, we'll help you decide the best game plan for your company. Option two: you can schedule a 15-minute chat with a guide to help you select the right product to start with.
Many business owners and marketing executives know that their companies need a brand story, but few take the time to craft one. StoryBrand is a process developed by best-selling author Donald Miller, who wrote Building a StoryBrand: Clarify Your Message So Customers Will Listen. It's a secret weapon messaging framework to help businesses simplify their communications and get better results from their marketing efforts.
A good brand story is like a personal connection between you and your customer. It's an emotional tie that makes them feel like they belong to something bigger. It's a way for them to join your mission, join the movement, and feel like they are part of something special. At its best, it's a rallying cry that galvanizes them around you and your vision.
Markets are contexts. Context is a situation, place, or setting that surrounds something and gives it meaning. You could say that the meaning of a sentence is contextualized by the environment in which you hear it spoken. Contexts shape the way we perceive, act, and feel. They are the environments in which we live, work, and play. Entrepreneurs need to understand context to succeed.
