Brand Story Blog
Articles about StoryBrand, story marketing, brand storytelling, and how to grow your business with the power of story.
When someone thinks about branding, they may believe its purpose is to get noticed. In reality, this is not true. Companies should use branding to ensure people remember the brand and what it stands for. They can accomplish this by understanding their audience and creating a message that resonates with its desires and needs. A brand should...
Many business owners and marketing executives know that their companies need a brand story, but few take the time to craft one. We're here to change that! This article will outline everything you need to know about StoryBrand and how it can make your business more successful. You'll also learn about the problems that occur when brands don't have a clear story, something our team calls "brand bewilderment."
A good brand story is like a personal connection between you and your customer. It's an emotional tie that makes them feel like they belong to something bigger. It's a way for them to join your mission, join the movement, and feel like they are part of something special. At its best, it's a rallying cry that galvanizes them around you and your vision.
BRAND AGENCY BASICS
What Is Brand Architecture Strategy and Why Do Businesses Need It? (Branding Agency Basics)
Brand architecture is how businesses organize their products and services into a portfolio of brands. It includes a road map of how those products relate to and interact with one another and relationships between brands. It's a blueprint for identity and design across dozens of products and business units.
Markets are contexts. Context is a situation, place, or setting that surrounds something and gives it meaning. You could say that the meaning of a sentence is contextualized by the environment in which you hear it spoken. Contexts shape the way we perceive, act, and feel. They are the environments in which we live, work, and play. Entrepreneurs need to understand context to succeed.
